Space Force Starts Recruiting With First Ad: “Maybe Your Purpose Isn’t On This Planet”

Less than two years from when President Trump announced the creation of the 6th major division of the United States Armed Forces, Space Force has launched its first commercial, a thirty-second ad uploaded to the U.S. Air Force and Space Force Recruiting YouTube page.

The ad features a young man staring up at the stars while a narrator opines, “Some people look to the stars and ask, ‘What if?’ Our job is to have an answer.”

A montage flashes images of uniformed personnel, rocket launches, and satellites, while the narration continues:

“We would have to imagine what will be imagined, plan for what’s possible while there’s still impossible. Maybe you weren’t put here just to ask the questions. Maybe you were put here to be the answer.”

A pitch to possible recruits, its final humdinger ends: “Maybe your purpose on this planet isn’t on this planet.”

Since it surged into the cultural zeitgeist in 2018, the U.S. Space Force has been the subject of countless memes, cartoons, and jokes. But behind its public-facing presentation, there is a deadly intensity and momentum. Scarcely over two months ago, the branch received its first offensive weapon, a Counter Communications System (CCS) that functions as a military satellite communications jammer.

GPS satellites gather intelligence, sniff out missile launches, and facilitate precise military hits. The development of satellite communications jammers is part of the new space race taking place between the United States, Russia, and China. Orbital and sub-orbital communication warfare between satellites is widely considered to be first major theater of military space offensives.

“It’s not about putting military service members in space, it has nothing to do with NASA, it’s not about protecting Earth from asteroids or aliens,” said Todd Harrison, Aerospace Security Project Director at the Center for Strategic & International Studies.

Upon signing the 2019 NDAA, which allocated $738 billion in defense spending, President Trump stated: “Space is the world’s newest war-fighting domain.”

David Adams

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