Why Kristi Noem Is Rising Quickly as a Republican Prospect for 2024

PIERRE, S.D. — With Republicans hungry to cultivate their next generation of national leaders, it is not a Capitol Hill comer or a veteran battleground-state politician who is stirring interest by fusing Trumpism with a down-home conservatism spin. It is the first-term governor of South Dakota, Kristi Noem, a rancher who delights in sharing images of herself shooting pheasants and riding horses.

Ms. Noem began drawing wider attention last year for cozying up to President Donald J. Trump — so much so that she inspired suspicion that she was angling to replace Mike Pence on the 2020 ticket — and hosting him at a July 4 Mount Rushmore event where she gave him a model of the monument with his face included. Her defiance of coronavirus restrictions and her eagerness to project a rugged Great Plainswoman image helped her come in second in a 2024 straw poll of far-right conservatives looking for candidates if Mr. Trump doesn’t run again.

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