LEGO is the latest company facing boycott calls amid outrage over its A to Z of Awesome campaign, which supports the LGBTQ+ community.
Last year, the LEGO Group announced the launch of its campaign as part of Pride Month—which takes place every June—to raise awareness of the identities and stories of those in the community.
The debate surrounding the LGBTQ+ community has become increasingly politicized in recent years. Some conservatives have taken issue with companies that show support for or associate themselves with LGBTQ+ rights.