Step one: Deny the reports while arguing that even if true, there is nothing wrong with what was done.
Step two: Divert attention to a subplot that implicates political rivals.
Step three: Discredit investigators by accusing those involved of a deep state or partisan witch hunt.
When Trump was asked about speculation he asked the Ukrainian president to investigate Joe Biden, the president deflected. He tried to shift to his own accusation that Biden had been involved in a quid pro quo with Ukraine connected to the former vice president son’s involvement in a Ukrainian gas company.
Giuliani appeared to both admit and deny asking the Ukraine officials to launch an investigation into Biden. And he tried to change the subject by alleging without evidence that there was wrongdoing by the former vice president and 2020 presidential candidate.