U.S.—As part of a bold new marketing strategy to promote inclusivity and appeal to less than 1% of the population, Mars, Incorporated has introduced a new M&M character who identifies as a Skittle.
“I’m gonna be honest here. We basically are doing this because it’s hip and makes us look cool,” said Mars, Incorporated CEO Franklin Crunchy. “And that adds to the bottom line. I think we can make a decent fortune by comparing the hardship of real trans people to a wacky cartoon character.”
“Trans people deserve to be represented by M&Ms,” he continued. “Our Trans-Skittle character will help us break chocolate-covered barriers in your mouth and not in your hands.”